Left hand vs right hand

I was eating lunch at a University one day, sitting across from the bookstore. I looked up and noticed these two signs - one on the left side of door and one on the right. the one on the left was a marketing attempt to redirect students away from buying books on the internet vs the campus bookstore. The one on the right was from operations attempting to deal with the disruptive and costly volatility of student book purchase behavior.

Obviously the book store was frustrated with the way students registered and then dropped classes, causing books to be returned, or maybe students buying their books only to learn from a fellow student that they could get it much cheaper somewhere else (campus book store markups are notoriously high). Yet, look at little closer at the sign on the left side of the door.

The number one reason to shop the book store vs. the internet is "Bookstores generally have a liberal refund policy for drop/adds."









While this was quite humorous to me at the time, it is so illustrative of organizations and why they struggle to win. Functions within an organization go off on their own, not guided by an overarching strategy. This is a leadership void that is way too common.

Businesses often fail because the left hand and the right hand are not guided by THE BODY!!

Certainly worth pondering ....