Tuesday, January 17, 2017

"feltified"

I heard on the business news today from a representative of Honeywell. When asked why his company has performed so well in the past few years, his response was, "we focus on something that is accomplished, not just something that is 'feltified'." I had never heard that term before, but I expect it may make our dictionary soon because it so adequately captures a cultural phenomenon. 

I remember in the 1990's when I was with a Coke bottler and we were meeting with employees of the Coca-Cola Company. When they would go back to Atlanta Corp office, they would be asked, "how did the meeting go?" They would respond either it was 'good' or 'bad'. If you asked those of us at the bottler, we too would answer 'good' or 'bad'. The difference is, we would assess the meeting based on whether we solved a business problem and they would answer based on how they felt following the meeting. In other words, our perspective dealt with accomplishment and their perspective was based on how they were "feltified".

I started thinking about our current political environment and see this notion of "feltified" all over the place. It seems when Rep Lewis claimed Trump was not a legitimate President, Lewis was "feltified". He gave no basis for his conclusion except reference to Russian interference in the election. There was no well thought out rationale beyond how he felt.

During Obama's reign as President, he would often be criticized by opponents that "if he felt something was a certain way, then it must be that way." If he felt the Iranians would cooperate, then they were cooperating. Obama even confessed that while he was popular among the people, his policies were defeated in record numbers at the polls. Some say his popularity was because the electorate was "feltified" with him.

I heard recently that many claim we now live in a "post truth" culture. "Post truth" is explained as a societal norm. What people feel is true is more important than what is true. Is this another way to say that our culture has been "feltified"?

Maybe, or maybe its just existentialism wrapped in new paper with a nicer bow. Maybe being "feltified" has been around as long as humans have. Even so, I now have a new word to throw around and ponder .....   

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