The Gospel according to Jeff

A recent article was  posted on the web entitled

"How Amazon CEO Jeff Bezos has inspired people to change the way they think about failure". 



Like many other social media articles, it had an amazing number of likes and comments. Amazon has had great success and Bezos is recognized by millions of people as a mover and a shaker, turning the retail and technology world on its head by meeting consumer needs in new and fresh ways. He has indeed inspired people, both employees and customers, to change and see things that they once feared in ways that do not constrain their thoughts, feelings and actions. 

For this impact on the world, Jeff is to be commended. But, the message is not new. You may have heard the statement, 
                                "be transformed by the renewing of your mind."

The Apostle Paul, 2000 years ago wrote about how thinking differently can result in amazing newness of life. He spoke and wrote about a different gospel than Bezos, but this gospel is generally persecuted. Paul's ideas about "changing the way we think about failure" involves trusting something that Bezos does not advocate.

But hey, Bezos brought us Amazon and Paul's only message was eternal life.

Maybe the world needs to ponder whether social media and our business giants will be around in, oh, lets say, forever .....